If you're a frog, turn yourself into a prince

This ad really stood out and would make anyone stop to read it.  The unique thing about this ad is that the only colors are black and white, not really making anything stand out other than the diamond earrings and the bold lettering.  They're wanting it to stand out for people to read and think of the things they could do if they were to shop there.
The main target audience that they want to read this is men of about mid twenties and older.  They really make this clear by saying, "turn yourself into a prince."  One of the two "needs" that I see in the ad is the need for prominence.  The man would want his girlfriend or wife to feel important in his life or have a sense of wealth because you bought her a piece of jewelry. The second need is the need to satisfy curiosity.  The man might think that since only in movies do frogs turn into princes with the kiss of a beautiful girl, that if he gets her a gift he might get the same reaction to the gift, kind of giving him the reassurance that he did good and bought the right thing.
The one thing that this ad is doing, is it is using weasel words.  "Frogs"and "Prince" are the major words, and it's not a guarantee that you will turn into a prince from being a frog.  Another thing that they are using is bandwagon.  It is kind of saying that if you buy a product from us you will go from the losing group, being a frog, to the winning group, the prince.