There are many ads that say that their product is better than the others, stronger etc. This one really sells that it is better than the others. To me it creates a mental image of "winning," so once it gets down to the monthly gift it makes more sense that Tampax Compak Pearl is the "winning" brand. I particularly like this ad because it isn't showing some model and how happy there are when they're using the product. Because periods aren't happy when using a tampon, it doesn't make it go away, its just more, you could say, "controlled."
The different advertising techniques used in this ad are facts and figures, weasel words, plain folks, simple solutions, and repetition. The only need in this ad is the need to feel safe.
Facts and figures i think is good in this ad because you need some proof to tell you that this product is better than possibly the one you are using. So in this ad is says "With a 40% smaller applicator Compak Pearl still stops leaks better than Playtex Sport." It's comparing two brands saying that this is much better and that you should get it.
The weasel words in this ad are "You win" and "Only cuter." With "you win" it's not really guaranteeing that you will win. And with "only cuter," is a tampon really cute? It's just not a guarantee.
For plain folks, anyone can buy this product and for really cheep even. It's not put into a certain class.
Simple solutions works well in this ad because the "monthly gift" can be somewhat complex but using a Tampax tampon, it's a simple solution to periods.
Lastly repetition is winning. It doesn't clearly say win or winning, it's just the picture of winning three times in a row, twice with ro sham bo and then with a tampon.
The need to feel safe is kind of based on the customer using the product. In this ad, instead of safe i think it would be more appropriate to say secure about yourself because, like the ad says, you want and need protection.
The main target audience is obviously women of any age.
This is a really interesting ad. I like it because it's kind of clever with the ro sham bo concept. I guess Tampax beats periods. (but so does every other tampon brand). But that statistic bothers me..how do they determine that Tampax is 40 percent better than Playtex Sport? In my opinion, Playtex Sport is actually way better. And I agree that a tampon is not exactly something I would call cute. It's maybe more descreet that it's smaller, but it's not like people would complement me on it haha. And yeah, there's really no way to beat a period, you can only make it suck a little less.
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