The main target audience for this ad is athletic people both male and female. Both genders can buy this because everyone has a different style, which does not aim this ad towards anyone in particular. One thing that i noticed with this ad was that it grabs your attention because it forces you to read what it says. Yeah, its the shape of the shoe which represents nike itself but it draws in the viewer to see what it says.
By advertising nike it is also advertising the world of advertising. It sounds weird but its true. The most famous logo in the world was created by an art student for thirty-five dollars. Another thing that I see in this ad is the simplicity of big things that come out of so little.
The needs used in this ad are the need to achieve, need to dominate, and the need for attention.
The need to achieve is used because this is a sport shoe. In sports you want to move forward and achieve at what you are doing.
The need to dominate is also like the need to achieve. You want to beat down your competitors and with the nike shoe you can outrun and/or out jump the person going against you.
Lastly the need for attention is simply added into this ad. Just like an art student make the most famous logo, nike, by wearing these shoes you get attention because the brand nike is popular.
The advertising techniques used in this ad are weasel words and plain folks.
Weasel words are in this because the "most famous" might not be totally true. Nike might be a famous brand but not the most famous.
And plain folks in used because nike products aren't overly expensive and most people can buy their products.
I agree with all the points you made. This ad did make me read what was written on the shoe, which causes the viewer to look at the ad linger. I also noticed that the colors used in the ad are black, white, and red. The black background with the white words really make it stand out. Also, the red next to the white makes the Nike swoosh stand out. The type of font they use gives the ad a youthful and playful feel to it. You don't see 80 year old men shopping at Nike. If they were to, then the font they would use would be more basic and old time-ish.
ReplyDeleteOne thing I noticed on the shoe was how it says "Learn more about the world of advertising". I thought that was interesting because they're straight up telling the viewer that they are advertising, yet the ad will still work on people! The colors do make certain things stand out, like how the Nike symbol is the only thing red besides the bottom of the shoe. That makes sure that people know it's for Nike.
ReplyDelete