Thursday, January 3, 2013

MIcro Touch MAX

http://www.youtube.com/watch?v=xhC9JrLeOiI

This commercial really kind of bugs me.  It first starts off it is showing a bunch of ways for a man to "groom" himself.  Normally you don't ever see a man cutting his own hair with a shaver or a razor, especially on the back of his neck, where he obviously can't see what he's doing.  And it is also very unrealistic to be cutting nose hairs with a pair of scissors!  Who would do any of these?  Also at about eighteen seconds into the commercial they use the micro touch on the finger.  It says that it gets close to the touch.  Yeah it might get close to the touch but who has hair on their fingers, unless you were really hairy, but I doubt that.
Another thing that bugged me was how repetitive they were.  Throughout the whole commercial they repeated pictures of the men using the micro touch max multiple times.  I guess the two record holding pictures were of the men using the micro touch max to groom their eyebrows and beard.  Each of those were played six times.  Most of the other ones were only played once or twice but some were also showed four times as well.  I didn't like this much because I thought that they were over doing it with how many times they were willing to show it.
Also with many of the pictures that they show with the men using the micro touch it doesn't totally show that it is taking off hair.  Yeah some really show it like with the chest, arm, and neck hair but most of them don't.  Such as between the eyebrows it looks like he's using it but you don't see any hair falling and such.  That is also the case with the side burns and the nose hair.  Especially with the nose hair you don't even see any hair fall down or if he has any embarrassing nose hairs to "shave" off.  They also show the beard, which looks perfectly fine and doesn't look like it needs and grooming, thye say, "it's perfect for beards."  
The many repeated pictures of the men is a technique of advertising called repetition.  They repeated pictures and even words such as groomed at least six times and of course "touch" and "max" at least six times as well to advertise the name of the product to get it stuck in your head.  Then this brings me to a couple more advertising techniques such as transfer/association.  They used a couple words, that were also repeated about two times, to show positive things about the product.  The two words that they used were neat and clean.  They are both positive but they are also sort of  synonyms of each other.
Plain folks and bribery are also used.  There is just ordinary men in the commercial showing off the product, they don't seem to be rich or poor.  Bribery is used because at the end of the commercial when the announce the price of the micro tough max, as $14.99, they also include a little gift or bonus of a ten  piece grooming kit.
The main target audience would be men because men have more hair and I personally don't think that women would used that little light up thing to shave their legs.  

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