http://www.youtube.com/watch?v=LplGs54ZT1Q
In this commercial the main point that they are trying to get by is that you can get things at Target and beat everything in life. The major thing that popped when I first saw this was that everything was white. It emphasizes cleanliness. Cleanliness in this commercial really works because it is for baby wipes and diapers; mothers want that cleanliness for their children in their young years.
Target always has their colors in the commercials or magazine ads. Red and white are always there no matter what. In this commercial the woman in it has red hair and lips which says "hey there is red in here and this is target."
The main target audience is mothers. It's mothers because there are babies in the commercial and mothers want very good products that do not harm their children.
The needs used in this commercial are need to nurture, the need to feel safe, and the need to dominate.
Need to nurture is the obvious one because there are babies in the commercial and women want to see good products for their children.
The need to feel safe is used in here to show that up & up baby wipes and diapers are good and "healthy" for your children.
The need to dominate is used because at the end of the commercial the woman is like "YES! I did it." This shows that you are in control when you use the target brand diapers and wipes.
The advertising techniques used in this commercial are plain folks and weasel words.
Plain folks is used because anyone can buy up & up brand of diapers and baby wipes.
Weasel words in contributed into this commercial because the words master and legend are used, but in reality are you really a master after you use baby wipes? You might be good at cleaning your baby, but doesn't mean that you are a master.
Anyways another thing that popped out to me when watching this was the music in the background. It is really upbeat and like a victory music kind of thing.
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