Shape-ups with Kim Kardashian

To me this ad looks pretty ridiculous.  Honestly I could never see Kim Kardashian walking around Malibu wearing pink skechers.  I would see her wearing the hottest work-out shoes, top brand, brand new and the most expensive.  Another thing that makes this ad kind of unbelievable is that it uses words like orgasm and douchebag.  Did Kim write this herself?  To me it sort of seems like it, just a little bit.  "Replace embarrassing foot odor with the pleasing aroma of freshly-baked cupcakes!"  I don't think a shoe can make your feet not smell bad, maybe the first week because of the new shoe smell, but eventually that smell will ware off.  "Not make you look like a douchebag wearing ridiculous clown shoes!"  Really, I think she might have written this.  Another thing is that Kim is already really fit so it's kind of implying that she wore the skechers and she got fit from wearing them.  And also no one ever looks that good when they are getting ready or when they are working out.  It doesn't really make sense because every women just curls their hair and puts a load of make-up on before working out.
the target audience for this ad are women of about twenty and older.
The many advertising techniques used in this ad are plain folks, testimonial, wit and humor/sex appeal, and simple solutions.  Plain folks is used because ordinary people can buy and wear these shoes.  They aren't outrageously expensive so it is easy for middle to lower class women to buy them.  Testimonial is used because Kim Kardashian is sponsoring this product and recommending it to get a nice and toned body.  Wit and humor/sex appeal is used because many of the bullet points are funny and not really what someone would say.  Especially when the ad says that your feet will smell like cupcakes or that  wearing these will cause a knee-buckling orgasm with every step.  Lastly simple solutions is used because they say that if you wear these it will "Enable you to do the Jumble in three minutes flat!"  It is giving you a "goal" that you could do something good and cool if you buy skechers.
The needs that I saw were need to achieve and the need for attention.  Need to achieve is because it is a sport and fitness related product and possibly hinting at achieving something good.  Need for attention is used because they want to get the point across that by wearing shape-ups by skechers can do loads of good for your body.