Sunday, January 6, 2013

Snickers

http://www.youtube.com/watch?v=MixNh9L7G5M
This commercial is one of my favorites because it is funny but also gets the point across that they are trying to make.  One thing that all of the snicker commercials do is over exaggerate the "grouchiness" of the people who are hungry.  When they do that they make the commercial funny and more enjoyable.  When they do that it sticks with you and its hard to forget.  
The advertising techniques used in this commercial are weasel words, transfer/association, plain folks, testimonial, wit and humor/sex appeal, and simple solutions. 
Weasel words in this commercial, there aren't a lot but one that stuck out to me is satisfies.    You don't know for sure, it is just a candy bar, does it really satisfy?
Transfer and association the saying "you get a little angry when your hungry" and then later it says snickers satisfies.  So the positive in this commercial is that when your angry and hungry, eat a snickers.
Plain folks is simple, anyone can buy a snickers because it is like less than a dollar. 
Testimonial is used to bring a little more umph.  And the famous people in the commercial are Joe Pesci and Jon Rickles.  
Wit and humor/sex appeal, my favorite part in the commercial, I think brings the whole commercial together.  The humor of course comes from the famous actors but my favorite part is when Joe says, "What do you model, gloves?"  It just made me laugh and then i remembered it.  And of course Jon said something too, "So losers....I'm sorry."  It just brings it all together.
Simple solutions, is really simple.  If you were to eat a snickers bar, it would result in satisfaction.  
The main target audience is all ages and both men and women because in the commercial one guy and eventually one girl were both "hungry."

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