After paying close attention to this ad, one thing that i noticed is that they mention, or show a visual, of the word wing or winged. They say winged once and wing once also, but on the mascara bottle there is a picture of wings. Another visual of wings are on the models' wrist, its a tattoo of wings. By doing this in the ad they want to grab your attention and make it look like, if you wear this mascara, your eye lashes are wings.
One other word that is used repeatedly is flared. Over all in the ad, on just one page, the word "flared" is used six times. Once on the bottle and and the other five within the writing. Another flare that I see is in the tattooed wings on the wrist of the model. They aren't relaxed they "flared" up.
The last thing that got my attention from the ad is that it makes me feel like I need this product. Such as if I wear this, people will look at me and be in awe.
Overall this ad is good because it grasps the reader and makes them stop to read it.
In the ad, the marketers also seem to be creating their own adjectives to describe the makeup. This can be a form of vagueness because of their lack of actual definitions. "Winged out" can mean totally different things to different people. In some extreme some may think their eyelashes will fly away because the makeup gives them wings. But to some it could just mean that the product makes people's eyelashes look extended and wing like. This could also be a faulty analogy because of the connection between the wings of a bird to what the consumers' eyes look like once the product is applied. Because the eyelashes are similar to wings in a way, it doesn't mean that they are going to be as large as a bird's wings.
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