This as really stands out to me because its focusing on how cool and fast the car is.  It's only focusing on the car and in the ad the background is blurred showing how fast the car is going.  With this it emphasizes the speed, and also it also emphasizes the style of the car.  All sports cars have a different look and appearance to them, putting them into a category that is different from all the rest.
The different needs used in this add are need for  guidance and the need to dominate.
The need for guidance doesn't really seem like it but the thing that i got from it was that it was kind of popping out and directing you towards this car.
The need to dominate is shown here by using Daniel Craig's name, because he is the kind of guy that is rough and tough so he could be driving this car.  So if you get this car you will be scared because it is to fast for Daniel, the big guy.
The different advertising techniques used in this ad are snob appeal and testimonial.
Snob appeal is used because no person off the street can go up to car dealership and buy this sports car.
Testimonial is used because Daniel Craig is mentioned in this ad.  Although his face is not shown, he is still in it.  It, again, just shows that he is a badass and can't handle this even more badass car.
One thing that i noticed was that the main target audience that they i are trying to get at is wealthy men.  Women can also buy this car but they didn't say "Megan Fox was scared too."  Because Megan Fox isn't tough enough.
Another thing to make it appeal to men is the colors.  They are kind of dark greys, blacks, and silver.  Those are "manly."
One last thing that I see is the lightning.  To me it also emphasizes the speed of the car most likely saying, "Oh this car is as fast as lightning!!!!"