After paying close attention to this ad, one thing that i noticed is that they mention, or show a visual, of the word wing or winged. They say winged once and wing once also, but on the mascara bottle there is a picture of wings. Another visual of wings are on the models' wrist, its a tattoo of wings. By doing this in the ad they want to grab your attention and make it look like, if you wear this mascara, your eye lashes are wings.
One other word that is used repeatedly is flared. Over all in the ad, on just one page, the word "flared" is used six times. Once on the bottle and and the other five within the writing. Another flare that I see is in the tattooed wings on the wrist of the model. They aren't relaxed they "flared" up.
The last thing that got my attention from the ad is that it makes me feel like I need this product. Such as if I wear this, people will look at me and be in awe.
Overall this ad is good because it grasps the reader and makes them stop to read it.
